Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!


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Customer Journey Marketing Plan and An Exercise To Set Our Ongoing Schedule

Customer Journey Marketing Plan and An Exercise To Set Our Ongoing Schedule

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What are the exact steps we're going to take to convert a new website visitor into an extremely happy customer?

This week's unedited meeting is jam-packed as we walk you through a process Caroline created called the Customer Journey Marketing Plan (yea yea, we'll make a sexier name for it later on).

We wrote about the Customer Journey Marketing Plan last week, but this week we walked through the journey step by step to figure out what each part of the process would mean for our ongoing weekly and monthly schedule. 

follow along with us 

Feel free to download the Customer Journey Marketing Plan worksheet (PDF) and fill it out for your own business while you watch us do it for Wandering Aimfully.

We also break down each ongoing task into specific hours and apply those hours to a weekly calendar. The goal is to figure out how many hours we estimate we'll spend on which parts of our customer journey and if we need to change our strategy based on the outcome we're hoping for (you know, paying customers).

Here are the links to download the blank templates for the weekly schedule and monthly schedule.

And here's a look at our final weekly schedules for the ongoing marketing tasks associated with Wandering Aimfully:

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Carol-WeeklySchedule.jpg

And yes, we do plan on tracking our time the first month so we can report back on if we're able to keep up with this schedule and how accurate our time estimates are!

Hope you enjoy being a fly on the wall and we'd love to know if you filled out the worksheet or your hourly schedule for your own business!

Our Strategy Session for Wandering Aimfully: The Show (YouTube + Podcast Plans)

Our Strategy Session for Wandering Aimfully: The Show (YouTube + Podcast Plans)

How To Make Sure Your Marketing Plan Speaks To Every Part of the Customer Journey

How To Make Sure Your Marketing Plan Speaks To Every Part of the Customer Journey