Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!


latest post:

Build Diary: Week Three (We're Starting To Get Loopy!)

Build Diary: Week Three (We're Starting To Get Loopy!)

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We aren't going to lie to you, all the work and time spent focusing on building and documenting Wandering Aimfully is taking its toll on us.

But fear not! We aren't slowing down around here and we're doing as much as we can, while not overworking ourselves (and embracing all the extra giggles).

This past week was a whirlwind. During the first two weeks we had less stuff we were working on. Fast forward to this week, and we're carrying the load of multiple tasks, most of which are at varying degrees of completion. It's that proverbial juggling we've all heard and talked about.

Lucky for you, we're filming a weekly check-in video so you get to see how this actually affects us. And boy oh boy, it's a bit silly.

Thank you for all the support thus far!

The tweets, Instagram comments, YouTube comments, direct messages, emails, texts, all of it is extremely helpful fuel to keep us going (especially when our heads start spinning).

Caroline and I have talked about this on previous projects, but your words really do fill up a metaphorical bucket for us. Whenever we're deep into a tedious task for hours, we're so grateful to be able to pull open Twitter, Instagram, YouTube, or our email inboxes and see thoughtful messages from you guys. 

There's probably other stuff I should write in this weekly update, but alas, the to-do lists are too long and we need to keep crankin'! Plus, that's what the 17-minute video is for 😉.

Content Part 1: An Intentional Approach to Social Media— Deciding How, When, and Where To Post

Content Part 1: An Intentional Approach to Social Media— Deciding How, When, and Where To Post

Website Part 4: Turning Designs into a Functioning Website

Website Part 4: Turning Designs into a Functioning Website